Collaboration among suppliers and other automobile companies became crucial as the M & M didn’t have required competence and technical know – how of SUV product. The company, therefore, didn’t rely on its own competence rather joined hands with suppliers as the design, testing and every other important phase of the manufacturing process of Mahindra SUV was conducted by M & M’s suppliers. M &M brand name was used through out the process as M&M’s name is considered to be one of the trustworthy brands in India. These collaborations and team work resulted in the manufacturing of Mahindra Scorpio which was a great success for M&M and a great Sport utility vehicle for adventure lovers.
This phenomenon made Mahindra Scorpio win three prestigious and highly prominent awards including the awards like “Car of the year”, which was awarded by Business Standard Motoring, and also the award of “Best Sports Utility Vehicle of the year” which was awarded by BBC World Wheels. BBC World Wheels also nominated and proudly awarded Mahindra Scorpio “the Best car of the year”. The list of Awards doesn’t end here, in fact there are several other awards too.
If we look back at the history of the Company, we will get to know that Mahindra Group didn’t enter into SUV market until late nineties. The last decade of the 19th century aroused idea in Company’s mind to come up with the product that could compete as the Best SUV globally. For such product to compete globally it was necessary to conduct each and every step of car manufacturing with great care and concern.
